Erika Morphy

Google is reportedly considering embedding a “buy button” in its search results, according to a report by the Wall Street Journal, which cited anonymous sources.

The nonstop shift to everything mobile, of course, is the reason. Consumers are using their smartphones to search for products and buy them online. The screen size offers no room for Google’s search ads, plus consumers prefer the ease of being able to click on, say, the Amazon buy button, which already has the payment information stored.

The news is dismaying to retailers, the Journal said.